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Hyundai MM web page reorganized customer-friendly
Friday, July 07, 2017, 17:41:14 Paul Yoon ckyoon7@paran.com
Hyundai MM has upgraded its website, strengthening customer service support and aggressively expanding communication channel to customers.

Hyundai said on July 6th that it has updated its home page (www.hmm21.com) and its exclusive website (www.hmm21.com/korea) used by the shippers-receivers. The visitors to Hyundai’s new home page can easily identify every kind of news related with Hyundai affairs. In particular, most eye-catching is the home page’s color changed from the previous blue to now red. The changed color of red stands for employee’s passion aimed at their second leap, Hyundai explained.

Also the shippers-receivers’ exclusive ‘Local Site’ was sweepingly rearranged into ‘E-Service’. ‘E-Service’ has reduced the existing 104 menus into 58, providing its quick link and upgrading its accessibility. It has introduced automatic booking acceptance function, cutting acceptance confirmation time for booking to 1 minute or less from the current 1 day and providing tailored information on the person in charge in a way that prompt service can be provided to customers. Besides, it has introduced extra functions such as issue of B/Ls in consolidation and simplification in vessel’s schedule inquiry, increasing customers’ convenience.

A Hyundai official said: “We continue to upgrade our system, enabling customers to arrange everything on the website without sending unnecessary e-mail or making any telephone calls. New E-Service will be provided starting with Korea to 26 overseas regions including U.S. and Europe in successive order.”

Meanwhile, Hyundai is making every effort to expand communication channel through diverse platform. Hyundai’s existing bulletin printed in papers has been changed to a webzin form, rapidly passing in-house news on line. In particular, starting from last January, Hyundai presents ‘easy-to-understand shipping’ on its home page every month in series, using cartoon and card-news so that the ordinary people can easily understand shipping, taking the lead in leveling up Korean people’s awareness of shipping.

Hyundai is going to further widen communication channels with its customers not only on home page but also through SNS.
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